my country’s shampoo and hair care market is gradually expanding, with shampoo products accounting for the largest share

Hair shampoo and hair care is a subcategory of the personal care and beauty salon industry, which can be roughly divided into shampoo products, hair care products, hair care products, and hair growth products. Among them, shampoo products refer to products that remove scalp and dirt, inhibit the generation of dandruff and scalp itching, and keep the scalp and hair clean. Its products mainly include shampoo, shampoo cream, etc.; hair care products are products that are used after using shampoo products. Products that are used after use to adjust the surface condition of hair and modify hair damage. Its products mainly include hair masks, hair conditioners, etc.; hair products refer to products that modify and beautify hairstyles. Its products mainly include hair gel, styling gel, etc.; hair growth products Supplies refer to products that have the function of promoting hair growth and preventing hair loss. Their products mainly include hair growth lotion, hair growth lotion, etc.

At present, my country’s hair shampoo and hair care industry has formed a complete industrial chain. The upstream of the industrial chain is mainly the raw material industry and packaging industry, providing raw materials such as gum raw materials, flavors and fragrances, surfactants, and synthetic oils, as well as packaging materials such as glass packaging, plastic packaging, and paper packaging; the midstream is mainly the shampoo and hair care production industry. , responsible for the production and manufacturing of various types of shampoo and hair care products; the downstream is mainly for consumers, through online sales channels such as e-commerce platforms, live broadcasts, and offline sales channels such as large supermarkets, department stores, convenience stores, etc., and ultimately flows to consumer.

According to the “China Hair Care Market Analysis and Development Prospects Research Report 2023-2027” released by the Industrial Research Center, the recent In the past few years, my country’s economic level has continued to improve, residents’ consumption concepts have gradually changed, and attention to scalp care has gradually increased. As the speed of information broadcast in our country gradually accelerates, the knowledge of hair care and hair care gradually becomes popular, and the penetration rate of the hair care and hair care market gradually increases. Against this background, the scale of my country’s hair shampoo and hair care market has shown a trend of increasing year by year. From 2016 to 2022, the size of my country’s shampoo and hair care market will increase from 49.32 billion yuan to 56.74 billion yuan, with an average annual compound growth rate of 2.36%.

From the perspective of my country’s shampoo and hair care market segments, shampoo products have become the largest market segment. Among them, shampoo products accounted for 38.76% of the market; followed by hair care products, accounting for 34.17%; ranking third were hair growth products, accounting for 14.37%; and hair care products accounting for 12.70%. As the pace of life in our country gradually accelerates, consumers’ demand for hair growth products gradually increases, and their market share will gradually increase in the future.

Industry analysts said that at present, there are many companies in my country’s hair care market. Among them, foreign companies mainly include Procter & Gamble, Unilever, L’Oreal, Shiseido, L’Occitane, Amore, Henkel Investment, Estee Lauder, Chanel, etc.; domestic companies mainly include Huanya Cosmetics, Bawang, Lafang Jahwa, Yunnan Baiyao, Adolf, Shanghai Jahwa, Fenghua, Dicai Cosmetics, Mingchen Health, etc. Because foreign shampoo and hair care companies entered the Chinese market earlier, they occupied most of the Chinese market with their excellent quality and perfect channel layout. With the gradual rise of my country’s shampoo and hair care companies, research and development levels have gradually improved, product quality has gradually improved, and market competitiveness has gradually increased.