As consumers become more aware of oral health, the toothpaste market will have broad prospects

Toothpaste is an essential cleaning product in daily life. As a paste preparation to assist brushing teeth, it can clean teeth and freshen breath with the help of mechanical friction of toothbrush. The main ingredients of toothpaste include friction agents, moisturizers, thickeners, foaming agents, fragrances, water and other additives. With the continuous development of science and technology, toothpaste types are becoming more diversified to meet the needs of different consumers. Common toothpaste types include fluoride toothpaste, Chinese herbal toothpaste, anti-inflammatory toothpaste, anti-allergic toothpaste, and detergent and whitening toothpaste.

According to the “2022-2027 Toothpaste Industry Investment Feasibility Analysis Report released by the Industrial Research Center, oral health is an important factor in human health. Components, according to the results of the Fourth National Oral Health Epidemiological Survey, the caries rate of permanent teeth in 12-year-old children in my country reached 34.5%; the caries rate of deciduous teeth in 5-year-old children reached 70.9%, an increase of 5.8% from 10 years ago. Dental caries can affect the oral environment and lead to tooth nerve necrosis. Brushing teeth and maintaining daily oral hygiene will effectively prevent dental caries in children. As national disposable income continues to increase and the consumption structure upgrades, Chinese consumers are paying more and more attention to oral problems. As an oral cleaning product, the market demand for toothpaste continues to expand. In 2021, my country’s toothpaste product sales will reach 34.95 billion yuan, a year-on-year increase of 0.92% .

Competition in my country’s toothpaste market is very fierce. In recent years, overseas high-end toothpaste brands have entered the local market and are favored by a wide range of consumers, which has had a greater impact on my country’s local brands. At present, the well-known toothpaste brands in my country include Yunnan Baiyao, Lengsuanling, Naisi, Colgate, Lion, Sensodyne, Mars, etc. Among them, Yunnan Baiyao toothpaste has a unique formula, containing the active ingredients of Yunnan Baiyao, which can effectively It relieves gum problems and occupies 24.0% of my country’s toothpaste market; Lion toothpaste is one of the earliest Japanese toothpastes that Chinese consumers come into contact with. Its children’s toothpaste contains sodium fluoride, which can effectively improve children’s dental caries, and its sales have long been in the leading position in the industry.

With the rapid development of the toothpaste industry, the country has issued a series of policies to standardize toothpaste production and manufacturing. In 2022, the State Food and Drug Administration organized the formulation of the “Good Manufacturing Practice for Cosmetics”, which clearly regarded toothpaste as a key product, and proposed that its semi-finished product storage, filling, cleaning containers and tool storage and other processes should comply with the environmental requirements of the production workshop.

Industry analysts said that as consumers’ health awareness continues to increase, the market demand for toothpaste as a daily necessity will diversify. With the development, toothpaste products that can solve gum problems and improve the oral environment will gain broad market space. At present, my country’s oral problems are more serious and the oral disease rate is higher. Well-known toothpaste companies adhere to consumer demand-oriented and continue to break through core R&D technologies, which will have a positive impact on my country’s toothpaste industry.