发 Analysis of foam market positioning and product price positioning
Foamcaulkingagent,thatis,foamglue,ItisagasMisttechnologyandpolyurethanefoamTheproductofcross-combinationoftechnologies.Akindofpolyurethaneprepolymer,foamingagent,catalystandothercomponentsarefilledintopressure-resistantaerosolcansPolyurethaneproducts.Itisoftenusedforcaulking,bonding,leakplugging,thermalinsulation,soundinsulationandwaterproofingofdoorsandwindows.
Sowhatisthemarketsituationofstyrofoam,andwhatisthegeneralpositioningofproductsofdifferentpricesandquality?TheeditorofWeiguwillexplainittoeveryone.
According to the statistical results of our market research, styrofoam has a one-year The market share is approximately 3 billion. According to the market sales situation, it can be roughly divided into three categories according to the ex-factory price of the manufacturer: The first category is high-end products with more than 18 yuan each. The market share of foaming agents in this category is about 7%, and the market share is about 210 million. ; The second category is mid-range products between 12 and 18 yuan per bottle. The market share of foaming agents in this range is about 13%, with a market share of about 390 million; the third category is low-end products below 12 yuan per bottle. As a high-end product, the market share of foaming agents in this category is about 80%, with a market share of about 2.4 billion.
It can be seen that 80% of the styrofoam market is concentrated in the price range below 12 yuan, which is commonly known as a3, a4, a5 products in the market. This type of product is cheap and has the largest number of users. There are also many manufacturers and brands. The market is also relatively chaotic. There are a mixture of large and small brands. It is estimated that there are hundreds of them, and the competition is fierce. The quality of most products is unstable, especially for products such as a4 and a5. Although the sales price is low, the reason behind the low price is that the manufacturer cuts corners or adds some ineffective powder to reduce costs, or uses inferior raw materials for production. , which in turn leads to a significant reduction in the performance of the finished product, resulting in a series of problems such as low adhesion, low hardness, insufficient foaming, and even deformation or leakage of doors and windows.
12 to 18 yuan this Products in this price range are used by more customers who have strict requirements on product performance, and are mostly used in engineering. The customer base is larger, the product has less worries, and its performance is relatively stable. There are also many manufacturers of products in this market price range. , but the competition is not very big.
The price is above 18 yuan The market share of its products is very small, accounting for only about 7% of the entire foam rubber market, with a market share of about 200 million. However, the products in this position belong to the high-end market of foam rubber. Users have very high requirements for product performance, and they can basically meet the performance requirements of the industry standard JC936. In this market, Party A’s real estate developers are more likely to specify one to three domestic high-end brand foam products for some high-end engineering fields. This is also a means for Party A to control quality. The competitiveness in this field is relatively small, and there are relatively few manufacturers in this field. There are only about seven or eight well-known ones, such as Weigu, Sunless, Mosaic, Dingtai, etc.
foam inIt was launched in Germany in 1952. For half a century, styrofoam has been used for its good cushioning, shock resistance, thermal insulation and sound insulation. Anti-aging and other advantages, in many fields Obtainedhas been widely used in electronic appliances, civilian light Foam rubber products can be found widely used in engineering, infrastructure construction, decoration and housing construction.In 1994, the German foam rubber brand “Weigu” was introduced into the Chinese market.China’s demand for polyurethane foam productsalso font>increasing year by year,As foam caulking products are gradually accepted by users, more and more engineering projects are beginning to use them.ButBefore 2004, there were no domestic product standards. Henan Building Materials Institute and Shanghai Academy of Building Sciences took the lead in formulating industry standards for foam caulking agents with reference to the corporate standards of Weigu Company,Thus, the quality of foam caulking products has become a benchmark. Styrofoam plays a very important role in people’s lives and work The role and application fields are very wide, and the demand for styrofoam in the Chinese market is bound to increase in the future.
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