Lecithin has high nutritional value and competition in the lecithin health care product market is fierce.

Lecithin, also known as lecithin, is a yellow-brown oily substance that exists in animal and plant tissues and egg yolks. It is mainly composed of active ingredients such as phosphoric acid, choline, fatty acids, glycerol, glycolipids, triglycerides and phospholipids. Lecithin is an important component of cell membranes, alveolar surfactants, lipoproteins and bile in animals and humans. It is also the source of lysophosphatidylcholine, phosphatidic acid, diacylglycerol, lysophosphatidic acid and arachidonic acid. It is known as It is the “third nutrient” alongside protein and vitamins.

Lecithin comes from a wide range of sources. Most animals and plants contain lecithin. Among them, egg yolk and soybean raw materials have the highest lecithin content in the animal and plant kingdoms respectively. However, the price of egg yolks is generally higher than that of soybeans at the same weight, and the production cost of using egg yolks to produce lecithin is higher. Therefore, soybeans are mainly used as lecithin raw materials on the market. my country has a long history of soybean planting, and the soybean planting industry is relatively mature, laying a raw material foundation for the development of the lecithin industry. According to data from the National Bureau of Statistics, my country’s soybean production will reach 20.28 million tons in 2022. my country’s soybean lecithin industry started late and began to develop only in the 21st century, but its output has grown rapidly.

According to the “2023-2028 China Lecithin Industry Market In-depth Research and Development Prospects Forecast Report released by the Industrial Research Center, egg Phospholipids are hydrophilic, lipophilic and have strong antioxidant activity. They have the effects of delaying aging, regulating serum lipids, preventing cardiovascular and cerebrovascular diseases, promoting brain development, and preventing Alzheimer’s disease. At the same time, lecithin is rich in a variety of nutrients that are required by the human body. It needs nutrition and is an ideal raw material for the production of health care products. The most popular oval ester products in today’s health care product market are mainly various types of oval ester dietary supplements. Taking oval ester together with fish oil can lower cholesterol, soften blood vessels, and protect the liver. As residents’ spending power increases and healthy living becomes the mainstream consumption concept, the market demand for health care products has increased significantly, driving the lecithin industry to flourish.

The hydrophilic and lipophilic properties of lecithin make it an excellent surfactant and can be used to produce emulsifiers, moisturizers, thickeners and other daily chemicals. Lecithin products generally have strong safety and degradability. They are green and environmentally friendly products. They are favored by food processing, cosmetics, feed processing and other fields, and the market demand continues to expand.

Industry analysts said that the lecithin market is currently very dynamic and there are many related product categories, which can be divided into different segments according to their uses. Among them, the lecithin health products market has the largest number of companies and the most intense competition. Most of the dominant brands in the lecithin health care product market are foreign companies, such as Privoli, Swish, Nature’s Bounty, Douglas, etc. These foreign brands have been deeply involved in the health care product market for many years, have rich production experience, advanced technology and equipment, and have high brand recognition, making it easier for them to gain the trust of consumers.