my country’s cultural paper consumption is gradually declining and market concentration is high

Cultural paper refers to printing and writing paper used to transmit information or spread cultural knowledge. It is mostly used for printing textbooks, books, magazines, newspapers and other products. After years of development, the types of cultural paper have become increasingly diverse, and can be roughly divided into coated printing paper, newsprint, uncoated printing paper, etc. Among them, coated printing paper can be subdivided into low-weight coated paper and coated paper; uncoated printing paper can be subdivided into printing paper, writing paper, highly calendered paper (SC paper), offset paper, and light-weight paper. , electrostatic copy paper, etc. At present, coated paper and offset paper have gradually become mainstream products in the cultural paper industry due to their advantages of smooth paper surface and high ink absorbency.

From the upstream of the industrial chain, pulp is the main raw material for the production of cultural paper, and its market development is closely related to the cultural paper market. In recent years, my country’s industrialization level has gradually improved, the pulping technology has gradually matured, and pulp output has gradually increased. According to data released by the China Paper Association, my country’s total pulp production will reach 85.87 million tons in 2022, an increase of 5.01% from the previous year. Since there is a certain gap between my country’s pulp production and market demand, large amounts of imports from abroad are still needed to fill this gap.

In recent years, my country’s economy and society have developed rapidly, residents’ living standards have gradually improved, and their spiritual needs have also continued to grow. As an important carrier of knowledge and culture, books play a role in transmitting information, expanding knowledge, and enriching the spiritual world. However, as the penetration rate of mobile Internet gradually increases, short videos, e-books, etc. have gradually replaced paper books and become the main channel for consumers to obtain information and knowledge. The demand for paper books has gradually declined, leading to the gradual shrinkage of the book market. According to data released by the China Books and Periodicals Distribution Industry Association, in 2022, the size of my country’s book retail market will be 87.1 billion yuan, a year-on-year decrease of 11.77% from 2021. Cultural paper is the main paper used for book printing, and its market has been affected to a certain extent.

According to the “In-depth Market Research and Investment Strategy Suggestions Report on the Cultural Paper Industry 2023-2027” released by the Industrial Research Center, at this stage , my country’s papermaking technology has gradually improved, and the papermaking industry has developed rapidly. However, due to the influence of the downstream market, the demand for cultural paper in my country has gradually declined, and consumption has gradually decreased. According to data released by the China Paper Association, in 2022, my country’s newsprint consumption will be 1.35 million tons, a decrease of 15.63% from the previous year; coated printing paper consumption will be 16.78 million tons, a decrease of 6.41% from the previous year; coated printing Paper consumption was 5 million tons, down 14.24% from the previous year.

Industry analysts said that at present, my country’s cultural paper market is highly concentrated and the leading effect of enterprises is very obvious. The largest cultural paper manufacturers in my country mainly include Sun Paper, Nine Dragons Paper, Bohui Paper, Asia-Pacific Senbo, Shanying Paper, Huatai Paper, King Paper, Meiliyun Paper, etc. Among them, Sun Paper and Bohui Paper have become leading companies in the industry due to their high market shares. As my country’s cultural paper market continues to develop, leading companies continue to expand, and the market share of small and medium-sized enterprises gradually shrinks, the market concentration is expected to further increase in the future.