my country’s plastic toy industry chain has matured and the market size has grown steadily

Plastic toys refer to toys made of plastic as the main raw material. They have the characteristics of bright colors, good waterproofness, long service life, and strong corrosion resistance. With the continuous emergence of new materials and new technologies, the types of plastic toys are gradually increasing. According to different production processes, they can be roughly divided into rotational molded toys, injection molded toys, blow molded toys, inflatable toys, slush molded toys, etc. Among them, rotomolding toys refer to putting the raw materials into the rotomolding machine, rotating and heating them, waiting for the raw materials to be formed and cooled before taking them out. They are mostly animals, dolls and other toys; inflatable toys are toys that can be played after being inflated, such as water polo. , swimming rings, etc.; injection molded toys are toys made by heating the raw materials, injecting them into the mold and then cooling them, such as toy electronic keyboards, toy cars, etc.

At this stage, my country has formed a mature plastic toy industry chain. The upstream of the industrial chain is mainly the plastics industry, providing PVC, PP, ABS, EVA, TPR, PE, EPP and other plastic raw materials; the midstream is mainly the plastic toy industry, which is made into different types of toys through a variety of production processes; the downstream is mainly for Consumers, mostly used among children.

From the upstream of the plastic toy industry chain, commonly used plastic toy raw materials include ABS, PP, PE, EPP, PVC, etc. Among them, ABS material has high hardness and toughness, and the toys produced have good stability, and have the advantages of wear resistance, low temperature resistance, fall resistance, high temperature resistance, etc.; PVC material has become the most commonly used material in plastic toys, with the characteristics of heat insulation, It has advantages such as flame retardancy, but due to the need to add a large amount of plasticizers, production requirements must be strictly implemented. It is often used to produce plastic pistols, racket handles, etc.; PP itself is odorless and non-toxic, can not deform at high temperatures, and has good stability. It is often used to make plastic toys such as children’s teethers.

According to the“my country Plastic Toy Industry Market Analysis Research Report 2023-2027” released by the Industrial Research Center, with the consumption of Chinese residents With the gradual improvement of capabilities, the proportion of consumer spending on children’s products continues to grow. As a rigidly needed product that accompanies children’s growth, the market demand for toys continues to grow, which promotes the gradual expansion of its market size. Plastic toys have become the largest subcategory in my country’s toy market due to their rich variety, wear resistance, and long service life, and their market size has gradually grown. In 2022, my country’s plastic toy market size will be 45.214 billion yuan, a year-on-year increase of 3.7%.

Industry analysts said that at present, there are a large number of plastic toy companies in my country and the market competition is fierce. Foreign plastic toy companies mainly include Lego, Mattel Toys, Bandai, Hasbro, Disney, Tomei, etc. Domestic plastic toy companies mainly include Xinghui Toys, Yinhui Toys, Double Eagle Toys, Gaole Toys, Hi-tech Toys, and Tenda toys etc. Because foreign plastic toy companies entered the Chinese market earlier and have higher brand awareness, they occupy most of the high-end market in my country. As my country’s plastic toy companies continue to improve their brand building, relying on their excellent product quality and rich product categories, their competitiveness continues to improve, and they will gradually extend to the mid-to-high-end market in the future.