my country’s hair dye market is gradually expanding and industry concentration is low

Hair dye is a type of hair beauty cosmetics. It mainly refers to products that penetrate the dye containing intermediates and coupling agents into the hair and undergo coupling reactions, oxidation reactions, and condensation reactions to form larger dye molecules to achieve the dyeing effect. At present, hair dye products in my country can be roughly divided into temporary hair dyes, semi-permanent hair dyes, permanent hair dyes, etc. Among them, permanent hair dyes can be subdivided into plant permanent, metal permanent, oxidative permanent, etc.

After years of development, hair dyes have formed a complete industrial chain. The upstream of the industrial chain is mainly the raw material industry, which mainly includes raw materials such as coupling agents, gelling agents, thickeners, alkalinizing agents ammonia, oxidation delayers, surfactants, etc.; the midstream is mainly the hair dye production industry, responsible for the research and development of hair dyes. Production and other links; the downstream is mainly oriented to consumers, and ultimately flows to consumers through online sales channels such as e-commerce platforms and live broadcasts, as well as offline sales channels such as large supermarkets, barber shops, and specialty stores.

According to the “China Hair Dye Industry Development Prospects and Investment Risk Avoidance Suggestions Report 2023-2027” released by the Industrial Research Center, the recent In recent years, my country’s economy and society have developed rapidly. Consumers’ living standards have gradually improved, their pursuit of external image has gradually increased, and the demand for beauty and hair care has gradually increased, which has promoted the gradual expansion of the beauty and hair care market. In 2022, my country’s beauty and hairdressing market will reach 402.15 billion yuan, a year-on-year growth of 4.7%. As my country’s aging population gradually increases and the degree of aging deepens, the “silver hair economy” develops rapidly. In order to show a good image, the demand for hair dyeing among the elderly is gradually increasing. In addition, the market demand for hair dyes among young people has further increased due to reasons such as expressing their personality and changing their hairstyles. Against this background, the scale of my country’s hair dye market is gradually expanding. In 2022, my country’s hair dye market size will be 24.75 billion yuan, a year-on-year increase of 6.7%.

At present, there are a large number of companies in my country’s hair dye market, and the industry concentration is low. The main foreign hair dye companies include Henkel, L’Oreal, Amore, Kao, HOYU, LES3CHENES, Pyuru Co., Ltd., etc. The main domestic hair dye companies include Guangzhou Wenya, Zhanghua Hairdressing, Handian, Wangzhi Daily Chemical, Jiali Daily Chemical, and Tiggo Chemical industry, Jinhaina biology, etc. Foreign hair dye companies have relatively mature production technology, good product quality, and high brand awareness, and occupy most of our country’s market. As my country’s hair dye companies gradually increase investment in research and development, technological levels gradually improve, product quality gradually improves, and market competitiveness gradually increases.

Industry analysts said that as my country’s health awareness gradually increases, chemical hair dyes can no longer meet market demand and are green, healthy, safe and non-toxic. Poisonous plant hair dyes have gradually become mainstream products in the market. At present, my country’s plant hair dye production technology still has problems such as complex preparation processes, poor stability, and limited dyeing methods. These problems have affected the development of the plant hair dye market. As the research and development capabilities of hair dye companies in my country gradually improve, the problem of plant hair dyes will gradually be solved in the future.