Water essence has a wide range of application scenarios and industry standardization will gradually improve

Water-based flavors are made by dissolving flavor bases in water-soluble solvents such as ethanol, distilled water, and glycerol, or are produced from natural flavoring materials by extraction with ethanol and distilled water. They are transparent to slightly yellow liquids with a rich aroma. It has good transparency in water, strong covering power, low cost and long fragrance retention time.

Water-based flavors have a wide range of application scenarios and a large market demand. They can be used not only in the production of jams, juices, jelly, sherbets, sodas, ice cream and other foods, but also in cosmetics such as perfumes and toilet water, as well as chemical products such as glass water, chemical solvents, and paints. is also applied in .

According to the “2023-2028 China Water Quality and Flavor Industry Market In-depth Research and Development Prospects Forecast Report” released by the Industrial Research Center, With the development of the snack industry, consumers are no longer satisfied with product appearance and quality, but are pursuing more diverse tastes. Especially in the beverage industry, good taste can bring greater improvement to the product. In 2023, the market size of China’s flavors and fragrances industry is expected to exceed 50 billion yuan. As one of the main categories of flavors, water-based flavors have good development prospects.

Due to the low production cost, small addition amount, and strong hiding power of inferior food flavors, some unscrupulous merchants use inferior flavors to enhance the taste of their products for false marketing, endangering market safety. With the improvement of national health awareness and the frequent occurrence of food safety issues in society, the country’s attention to food safety continues to increase, and relevant policies have been introduced to restrict the use of flavors and fragrances in food. The standardization of the water quality and flavor industry will gradually increase, promoting the industry sustainable development.

At present, the concentration of the domestic water flavor industry is not high, and the production technology needs to be improved. Domestic production companies are mainly concentrated in the mid-to-low-end market. At the same time, due to the wide range of application fields of water flavors and the many sub-categories, it is difficult for a monopolistic leading company to emerge, and the industry has large room for development. Major domestic water flavor companies include Shandong Fuhe Biotechnology Co., Ltd., Shandong Gushuo Biotechnology Co., Ltd., Hunan Xunao Bioengineering Co., Ltd., Xi’an Musen Bioengineering Co., Ltd., etc.

Industry analysts said that the beverage industry, cosmetics industry and water flavor industry are highly related. With the increasing demand for diversification, water flavors still have a lot of room for development. Water flavor manufacturers should actively conduct market research and try a variety of flavors to meet consumers’ individual needs; at the same time, they should focus on standardized production of products to ensure product safety. In addition, the low-end water flavor market has small profit margins and fierce competition. Manufacturers need to actively take advantage of domestic geographical advantages to select product raw materials, increase investment in R&D, improve production processes, establish brand advantages, and seize the high-end market.