The scale of my country’s cosmetics market is gradually expanding, and the proportion of sales through online channels continues to grow.

Cosmetics are one of the subordinate branches of cosmetics. They refer to beauty cosmetics with a certain color. Color changes can be used to modify skin color or enhance the shadows of the eyes and nose, increase the three-dimensionality of the face, and can also be used to cover skin defects such as freckles and moles. There are many types of cosmetics, which can be roughly divided into eye makeup, lip makeup, eyebrow makeup, facial makeup, etc. Among them, eye makeup products mainly include eye shadow, mascara, eyeliner, liquid eyeliner, etc.; lip makeup products mainly include lipstick, lip gloss, etc.; eyebrow makeup products mainly include eyebrow pencils, eyebrow powder, etc.; facial makeup products mainly include liquid foundation. , isolation cream, makeup primer, loose powder, etc.

At present, my country’s cosmetics products have formed a complete industrial chain. The upstream of the industrial chain is the raw material industry and packaging materials industry, providing raw materials such as glycerin and emulsifiers, as well as packaging materials such as plastics and packaging paper; the midstream is mainly the cosmetics production industry, responsible for the production and manufacturing of various types of cosmetics; the downstream is mainly consumer-oriented Finally, it flows to consumers through online sales channels such as e-commerce platforms and live broadcasts, as well as offline sales channels such as supermarkets, directly-operated stores, and beauty stores.

From the perspective of cosmetics sales channels, my country has formed a sales pattern with online and offline dual channel linkage. As my country’s e-commerce platform gradually improves, the express logistics industry develops rapidly, and the proportion of cosmetics sales through online channels gradually increases. From 2015 to 2022, the proportion of online sales of cosmetics products in my country increased from 17.91% to 45.36%. Due to the epidemic, offline sales channels for cosmetics in my country have been greatly affected, and the sales ratio of offline channels has gradually shrunk. In 2022, offline sales of cosmetics products in my country will account for 54.64%.

According to the “In-depth Market Research and Investment Strategy Analysis Research Report on the Cosmetics Industry in 2023” released by the Industrial Research Center, in recent years , the consumption level of Chinese residents has gradually improved, the aesthetic concept has gradually changed, they are more concerned about their own external image, and the demand for cosmetics has gradually increased. Against this background, the scale of my country’s cosmetics market has shown a trend of increasing year by year. From 2015 to 2022, my country’s cosmetics market size will grow from 25.474 billion yuan to 79.463 billion yuan, with an average annual compound growth rate of 17.65%. From the perspective of my country’s cosmetics market segments, facial cosmetics account for the largest share of the overall market, with a market share of 46.21%; followed by lip cosmetics, with a market share of 30.14%; third is eye makeup. supplies, with a market share of 14.27%.

Industry analysts said that at this stage, there are already many companies in my country’s cosmetics market, and the market competition is relatively fierce. The main foreign cosmetics companies include L’Oréal, Estee Lauder, Chanel, Louis Vuitton, TOMFORD, Givenchy, Shiseido, etc. The main domestic cosmetics companies include Hua Ningxiang Biotech, Yixian Electronics, Meishang, Juyi, Zhenliang Cosmetics, and Huazhidao , Zifei Electronics, etc. Because foreign cosmetics companies entered the Chinese market earlier, their brand building is relatively mature, and their sales channels are relatively complete, occupying most of my country’s high-end market. In the early days, due to imperfect brand building and serious product homogeneity, Chinese cosmetics companies mainly concentrated in the mid- to low-end market. As my country’s cosmetics companies gradually strengthen their research and development capabilities, product quality continues to improve, market competitiveness gradually increases, and they gradually extend to the high-end market.