Summary: Fine chemical industry is a typical long-tail market, with product SKUs up to one million, and one-stop procurement service for industrial additives has a large room for development .
The one-stop procurement service platform for industrial additives “Kaiyin Industrial Additives” recently completed the C round of financing, which was exclusively invested by Zhenghan Investment. Kaiyin has completed the B+ round of financing in October 2021, led by Tongchuang Albert, followed by Fangdao Capital and Yilian Capital, and completed a total of nearly 200 million yuan in financing within one year. The financing funds will be used to strategically deploy an end-to-end digital supply chain, and to jointly build a digital cloud factory with chemical production companies.
Chemicals are the most basic raw materials in various fields of industry and life. It is understood that the domestic chemical consumption market has reached 41% of the world in 2018. The industry is mainly divided into three major sections: bulk raw materials, scientific research reagents and fine chemicals. The first type of bulk chemical raw materials is the segment with the largest market volume in the industry, with a market share of about 10 trillion yuan; the second type of scientific research reagent industry is mainly aimed at universities and scientific research institutions, and the market size is relatively small. The market size is around 10 billion yuan. The third type of fine chemical materials, that is, the production of raw material additives, are widely used in various chemicals such as industrial coatings, plastic production, adhesives, and daily chemical production. and Development Strategy Research Report”, in 2021, the domestic fine chemical additives market size will be about 2.74 trillion yuan.
Compared with other industries, the user purchasing preferences of chemical additive products are more similar to the retail end, and these products are more like “accessories” in essential daily necessities. There are many categories, scattered users, and great demands for differentiation. Therefore, the trading of chemical products has always relied more on traditional offline sales channels. Problems such as numerous SKUs, complex user needs, long sample cycles, and low efficiency of the circulation and distribution system have also become pain points in the digital development of chemical product procurement. Founded in 2008, Kaiyin Industrial Additives has entered the fine chemical additives market from industries such as plastics, coatings, adhesives, inks, and daily chemicals. It links upstream and downstream suppliers and customers in the industry through a supply chain service platform, providing one-stop industrial additives B2B comprehensive service. At present, the company provides procurement services in the form of a self-operated mall. In 2021, the transaction volume of the platform will reach 1.2 billion yuan, and a total of more than 100,000 chemical raw material products will be integrated. It has reached cooperation with more than 50,000 factories around the world, covering Evonik, Dow, and BASF. , Eastman, Clariant, Wacker, Honeywell and other chemical brands.
From the perspective of the upstream market, due to the lack of data base and the traditional single sales channel, traditional chemical additive suppliers are not easy to meet the rapid and complex downstream market demand. In this regard, Kain provides digital marketing solutions for it, digitizes user portraits through big data, and conducts data statistics on product transactions, so as to accurately match needs, break information islands in the market, and shorten upstream and downstream information interaction paths .
From the perspective of downstream demand, the customers of industrial additives are mainly small and medium-sized chemical factories. The digital management of procurement still lacks a standardized platform. In this regard, Kain and a number of chemical production companies jointly build a digital cloud factory, use software data to coordinate the production of hardware equipment, connect the production line and the system end, connect production data and supply data, and complete the process through supply chain data analysis and calculation Purchasing planning and inventory management to reduce losses throughout the supply chain across the industry.
For different industry usage scenarios, Kain has launched the following services in recent years to match the needs of different users:
Chemical Quotation Engine Applet: It has been online for 20 years, digitally empowers the procurement process, undertakes the core procurement work of the supply chain, provides accurate and multi-channel quotation information, and presents Analyze the ups and downs of industrial additives market to improve the speed of purchasing decisions.
Chemical sample mall: launched in 2018, aiming at the research and development needs of factory technicians, solving the difficulties of downstream enterprises in finding samples and high trial and error costs, and integrating samples in the industry Resources, providing research and development materials and sample procurement services.
Kain Zhicai APP: Opening up the upstream and downstream supply chain coordination system of the chemical industry, it will develop into a core middle platform for intelligent procurement, providing real-time quotations and quick search Samples, intelligent procurement and exclusive customer service and other one-stop services.
Kain Rongfu: Serves the upstream and downstream of the industry, introduces financial institutions to provide credit channel support for customers, and solves customers’ poor procurement capital turnover and diversified procurement needs.
Kaiyin Industrial Additives founder and CEO Li WeiWei Wei graduated from the School of Materials and Energy of Guangdong University of Technology with a major in polymers, and obtained a CMBA Master of Business Administration from Shanghai Jiaotong University.
Talking about the market prospect of chemical additives, Li Junwei believes that fine chemical industry is a typical long-tail market with millions of product SKUs, so one-stop procurement service for industrial additives There is still a lot of room for development. The pace of development of Kain in the industry has been steady. After 15 years of study and exploration of the industry market, it has entered the transforming fine chemical additive industry from the perspective of network marketing and digital system layout. Within 3 years, Kain will be committed to achieving the goal of 10 billion yuan in transaction volume by deepening supply chain management, expanding product categories and building an open platform. In the future, the company will also strengthen the layout of overseas cooperation and realize the transformation of a digital service platform for all categories of additives.
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