Currently, the development of circular economy in the chemical industry has gradually become a global consensus. Against the background of increasingly severe environmental protection situation, the policies on energy saving, environmental protection and safety production are becoming stricter, and industry integration is accelerating and transformation upgrades. Among them, fine chemical industry will become the main field of competition.
The trillion-level fine chemical market is preparing to run out of the 100-billion-level service platform
Compared with basic chemical raw materials, fine chemical products have strong anti-risk ability, high technical barriers, long industry boom cycle, high added value of products, and wide coverage and other characteristics, its products can be close to or directly oriented to end users, and can be applied to various fields of high-tech industries,
In recent years, the domestic fine chemical industry has developed rapidly, and it is not inferior to other countries in terms of quality and technological iteration. With the help of China’s huge production capacity infrastructure, government policy guidance, vast domestic and foreign markets, accelerated iterative upgrading of industries, and the digital operation capabilities of Chinese enterprises, a multi-pronged approach, with the blessings of all parties: In the field of fine chemicals that has not yet had a head, it will surely A chemical industry service provider that is driven by digitalization and linked to the upstream and downstream of the industry has grown up.
Industrial efficiency is extremely low and Internet transformation is urgently needed
And“There are many products, long chains, thin profits, scattered enterprises, overcapacity, and complex categories , price fluctuations” and other factors are still common problems in the chemical industry. The barriers that need to be broken in this industry pain point battle involve too many aspects. The upstream and downstream information in the industrial chain is asymmetrical, the amount of user data is too large, and there is a lack of a centralized information center. A clear path for information collection is needed to make the chemical industry structured and operable. It turns out that a huge number of SKUs cannot be digitized, and they are too large to be collected. Due to reasons such as links and knowledge barriers, this is a big obstacle for the chemical industry in the future.
The way of making money by relying on poor information has “failed” as early as the Internet age. After entering the fiercely competitive e-commerce era, companies that want to rely on opaque information It is no longer able to play. Consumers want quick response, flexible supply chain, and customization. These are crucial issues that B-end chemical industry needs to truly understand and overcome user needs. While the internal marketing methods of the industry are undergoing changes, the chemical industry, which has been “attacked back and forth”, urgently needs Internet transformation and upgrading.
Break information islands and develop industrial collaboration
We must abandon the previous business philosophy of “poor information”, change from opaque to transparent, and improve the quality of our products and services. Take user-driven as the development path. The traditional chemical industry is a sales logic, but in fact, the entire consumer goods market has transitioned from commodity shortage to surplus in a few years. Therefore, if you want to stand out in the traditional industry, the win is to put customers at the core and use services to connect, and the development will exceed imagination.
Li Junwei, the founder of Kaiyin Chemical, once said in an interview: We are spending a lot of manpower Material resources, building the database of the entire chemical additive industry is our huge investment, and it will also become our huge guarantee, and it will also be applied to our services to customers and suppliers in the future.
Aiming at the slow business growth of upstream suppliers and the traditional single sales channel, Kain uses big data technology to assist in accurate matching of demand and shorten the information interaction between users and suppliers path to improve transaction efficiency. For downstream production enterprises, it is to build a digital factory, using software data to cooperate with hardware equipment production integration, thereby improving production efficiency.
In a sense, for the chemical industry: Upstream and downstream industry collaboration, information chain Road opening is not only a dynamic transformation, but also a tough battle destined to break through.
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