The scale of my country’s skin care product market is gradually expanding, and the demand for men’s skin care products continues to grow.

Skin care products are one of the subordinate branches of cosmetics. They refer to cosmetics that are applied to the skin surface after removing oil stains from the skin to avoid sebum blockage, inhibit the adverse effects of the external environment on the skin, and maintain the natural state of the skin. They have the functions of protecting and moisturizing the skin. , moisturizing skin and other functions. After years of development, the types of skin care products have become increasingly rich and have various classification methods. According to different application parts, skin care products can be divided into hand care, facial care, body care, etc.; according to different functions, skin care products can be divided into hydrating skin care products, whitening skin care products, anti-aging skin care products, etc.; according to different price points, skin care products It can be divided into high-end skin care products, affordable skin care products, etc.

At present, my country’s skin care product industry chain is very mature. The upstream of the industrial chain is the packaging industry and raw material industry, which mainly provides surfactants, oils, flavors and fragrances and other raw materials as well as various types of packaging products; the midstream is mainly the skin care product industry, responsible for the research and development, production and other aspects of skin care products; the downstream is mainly for the Consumers ultimately flow to consumers through online sales channels such as e-commerce platforms and WeChat mini programs, as well as offline sales channels such as brand counters, beauty salons, and supermarkets.

According to the “2023-2027 Skin Care Products Market Development Prospect Analysis and Supply and Demand Pattern Research Forecast Report” released by the Industrial Research Center, my country With the continuous development of the economy and the gradual improvement of living standards, residents’ awareness of skin care has gradually increased, and skin care products have gradually become a daily necessity for ordinary families. With the gradual rise of my country’s “appearance economy”, consumers are paying more and more attention to skin care issues, and the market demand for skin care products is growing rapidly. Driven by market demand, the scale of my country’s skin care products market has shown a trend of increasing year by year. From 2017 to 2022, the size of my country’s skin care product market will increase from 273.12 billion yuan to 502.44 billion yuan.

my country’s skin care products market has great potential, and many companies have made plans. Foreign skin care products companies mainly include Estee Lauder, L’Oréal, Procter & Gamble, Unilever, Shiseido, Amore, LVMH Group, etc. Domestic skin care products companies include Betteni, Shanghai Jahwa, Jialan Group, Xiangyi Bencao, Huaxi Biotech, Shangmei Cosmetics, Marumi Biotech, Oshiman, etc. At present, foreign skin care products companies occupy most of my country’s high-end market due to their higher technical level and better product quality. As my country’s skin care products companies continue to increase investment in product research and development, product quality is gradually improved, market competitiveness is gradually enhanced, and they gradually extend to the high-end market.

Industry analysts said that in recent years, my country’s skin care product market has gradually matured, male consumers’ awareness of skin care has gradually increased, and market demand has continued increase. In order to meet market demand, Chinese skin care companies continue to develop men’s skin care products, with increasingly rich product categories, promoting the rapid development of the men’s skin care market. As the female skin care product market becomes saturated, the male skin care product market has gradually become an important driving force for the sustainable development of my country’s skin care product market.