“It is difficult to develop a customer, but it is easy to lose a customer.” Recently, the “Investigation on the Survival Status of Small and Medium-sized Enterprises under the Epidemic in 2022” released by the Securities Times and other institutions expressed the aspirations of countless enterprises under the epidemic. The same is true. Since the outbreak of the epidemic, the situation of local epidemic prevention and control has been severe in many places in China. Under such circumstances, it is more difficult for small and medium-sized chemical enterprises to expand customers through offline means.
On the other hand, for the traditional chemical industry, problems such as blocked export, high competition pressure in the domestic market, low brand recognition, and too single marketing channel have not been better resolved, causing these companies to struggle every step of the way.
Under such circumstances, many chemical companies have begun to seek changes, turning their attention to intelligence and digitalization.
However, the current situation of Internet promotion in the chemical industry is that whether it is a large group enterprise or a small and medium-sized chemical enterprise, it is still in its infancy on the whole. Although some companies already have the awareness of advertising, they are mainly limited to traditional search ads, and the effect of such online promotion is not satisfactory.
Faced with the difficulty of acquiring customers offline and the unclear direction of online promotion, what should chemical companies do? It may be a good choice to settle in the “Chemical Sample Mall”.
“Chemical Sample Mall” is the industry’s first small program developed by Kain to help customers solve the pain point of finding samples. It is a one-stop sampling platform, which changes the traditional sampling mode. It only takes 3 steps from demand generation to sample delivery, which greatly improves the efficiency of chemical procurement. At present, there are more than 10,000 kinds of fine chemical samples in the mall, and more than 100,000 customers have been served.
After the enterprise settles in, it can not only get exposure of hundreds of thousands of traffic, but also enjoy our warehouse service. The manufacturer expresses the samples to our warehouse, and we manage and deliver the goods.
Entry Requirements:
1. Manufacturers need to settle in directly;
2. Relevant inspection certificates and product parameter information can be provided for the settled products;
3. Sample support and related technical services can be provided for settled products.
How to enter:
Search for “Chemical Sample Mall” in the WeChat applet, click the login button on the homepage, and fill in the information to complete the registration.
Through the baptism of the epidemic, it is not difficult to predict that only “traditional enterprises + Internet” can survive the fierce competition in the future, and digital transformation will become the only way for chemical enterprises.
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