The market demand for anti-hair loss shampoo is growing rapidly and the industry is developing rapidly

Anti-hair loss shampoo is a kind of toiletries suitable for anti-dandruff and anti-hair loss. Anti-hair loss hair growth shampoo contains various Chinese medicinal materials such as ginger, Platycladus orientalis leaves, aloe vera, angelica root, fleece-flower root, sesame, etc. It has the effect of promoting hair growth, preventing hair loss, and providing nutrients needed by the hair. In recent years, with the rapid development of our country’s society, the pressure on domestic residents has gradually increased, and the problem of hair loss has become increasingly serious. Anti-hair loss shampoos have emerged at the historic moment, and are extremely popular in the market.

Hair loss can generally be divided into two categories, namely permanent hair loss and temporary hair loss. Among them, permanent hair loss is due to residents’ frequent perming/dying, kidney deficiency, excessive consumption of high-fat foods, etc., which damage the hair follicles and cannot recover; temporary hair loss is due to excessive secretion of oil in the human body and poor blood circulation, which prevents hair follicles from absorbing it. Nutrition, causing damage, can repair hair follicles and regrow hair after conditioning.

According to the “2022-2027 Anti-hair Loss Hair Growth Shampoo Industry Market In-depth Research and Investment Prospects Forecast Analysis Report released by the Industrial Research Center According to the report, in recent years, with the rapid development of our country’s society, the pressure on domestic residents has increased, and the number of people with hair loss has gradually increased. In 2021, more than 200 million people in our country are facing the problem of hair loss, most of them are men. Most residents in our country have purchased anti-hair loss hair growth shampoo, and the number of buyers has increased year by year. Compared with 2020, the number of anti-hair loss hair growth shampoo purchases in 2021 has increased by nearly 80%.

Our country has a large population. As one of the daily consumer goods of domestic residents, the market demand for toiletries is rising. At present, our country is the country with the largest demand and sales volume of toiletries in the world. There are many toiletry manufacturers in our country, most of which are large and medium-sized enterprises, and the market competition is extremely fierce. Well-known anti-hair loss shampoo brands on the market include Bawang, Kérastase, Schwarzkopf, L’Oreal, Lu, Head & Shoulders, Yunnan Baiyao, etc. Among them, Bawang is a brand that specializes in the production of anti-hair loss and hair growth shampoo. It uses Chinese medicinal materials as raw materials to develop a shampoo that does not irritate the scalp and promotes hair growth. It has been approved by the state for production, and its sales volume ranks first among anti-hair loss shampoo brands.

On January 1, 2021, the regulations of the “Cosmetics Hygiene Supervision Regulations” announced by the State Council were officially implemented. The regulations clearly stated that anti-hair loss shampoos are special-purpose cosmetics and must be approved by the health administration department of the State Council and obtain a special national cosmetics brand before they can be produced. Once the regulations were issued, many companies that failed to meet the standards were banned, and the anti-hair loss shampoo industry gradually developed in the direction of specialization and standardization.

Industry analysts said that in recent years, our country’s society has developed rapidly, the pace of life of domestic residents has accelerated, and the pressure has increased accordingly, and people with hair loss have Gradually rising, anti-hair loss shampoo came into being, and the market demand continued to increase. At present, the main buyers of anti-hair loss shampoos on the market are young people. Companies can target the target group and increase research and development efforts to innovate anti-hair loss shampoo products to improve their competitiveness and occupy a place in the anti-hair loss shampoo market. .