The application fields of holographic projection continue to expand, and the holographic film market has huge room for development.

Holographic film is a new type of decorative film. The holographic film can show real effects. It has the characteristics of ultra-light weight, clear imaging, easy installation, strong three-dimensional effect, customization, and high heat insulation. It is widely used in entertainment venues, Scenarios such as product launch conferences, cultural squares, advertising media, interactive displays, car screen displays, etc.

Holographic projection uses the principles of interference and diffraction to record and reproduce the true three-dimensional image of an object. As a high-tech projection technology, holographic projection breaks through the limitations of traditional sound, light, and electricity, and has the characteristics of bright colors, high definition, and strong perspective. In recent years, with the rapid development and widespread application of digital technology, various industries have increasingly higher requirements for the clarity, three-dimensionality, realism, and low energy consumption of exhibition displays. Traditional exhibition halls can no longer meet the increasing market demand. Holographic projection technology With outstanding advantages, it is becoming a new choice for more and more enterprises.

Thanks to the development of 5G technology and VR technology, holographic projection has entered the era of 5G holographic projection, and its applications have expanded to fields such as medicine, education, and national defense. In holographic projection, holographic films are used to produce visual 3D effects. With the widespread application of holographic projection technology, the market demand for holographic films continues to increase.

According to the “2022-2026 my country Holographic Film Market Survey and Industry Analysis Report released by the Industrial Research Center, due to the current Projection technology is still in the introduction stage, and the holographic film market is small. Related companies are mainly located in Shenzhen, Beijing, Shanghai, Guangdong and other regions. my country’s holographic film companies include Shanghai Zhengtian Industrial, Shenzhen Aiwei Audiovisual, Hubei Huanchuang Technology, etc. The production of holographic film is difficult and the product price is high, reaching about 2,000 yuan/square meter.

The holographic film made a breakthrough in the early 21st century. Later, thanks to technological progress and the application of new materials, the holographic film achieved major upgrades in terms of size, transmittance, performance and type. Currently, the holographic film has been upgraded to the fourth generation. The luminosity reaches over 99%. In terms of types, holographic film has derived into segmented products such as laser holographic film and holographic phantom film.

Virtual idols are one of the important application markets of holographic film. In recent years, with the growth in the number of two-dimensional users, my country’s virtual idol market has developed rapidly, and the market size in 2021 will be around 6.5 billion yuan. In addition, the epidemic has promoted the transformation of entertainment performances to online, and virtual performances have become a blue ocean market. Holographic projection technology is one of the commonly used technologies for virtual idols and virtual performances. The market for virtual idols and virtual performances is developing rapidly, which is beneficial to the development of the holographic film industry.

Industry analysts said that holographic projection technology has outstanding advantages and its application fields are constantly expanding. As its key film, the market demand for holographic film is also increasing. Increasing. The market price of holographic film is relatively high, which limits its market development to a certain extent. There is broad room for cost reduction in the holographic film industry in the future. The application potential of holographic film is great. With the upgrade of exhibition display demand and the development of virtual performance industry, the holographic film market has huge development prospects.