Synthetic detergent market has broad prospects, but industry development still faces challenges

Synthetic detergent refers to a compound product that has a cleaning effect on dirt. The raw material of synthetic detergent is sodium alkylbenzene sulfate, which is easily soluble in water. According to different external physical states, synthetic detergents can be divided into four categories: powder detergent, solid detergent, paste detergent and liquid detergent.

According to the “2022-2027 China Synthetic Detergent Industry Market Status Comprehensive Research and Investment Prospects Forecast Report released by the Industrial Research Center , the new coronavirus epidemic has had a great impact on my country’s economic development, leading to an overall weakness in the consumer market. At the same time, due to the restrictions of national environmental protection policies, China’s synthetic detergent manufacturers with backward production capacity and high pollution are gradually eliminated from the market, causing the output of synthetic detergents to continue to decline, and the development of the industry faces challenges. According to data from the National Bureau of Statistics, in the first quarter of 2022, my country’s synthetic detergent output reached 2.381 million tons, a year-on-year decrease of 3.6%.

Surfactants are an important component of synthetic detergents, including cationic surfactants, nonionic surfactants, anionic surfactants, and zwitterionic surfactants. Anionic surfactants are often used in synthetic detergents to enhance the cleaning effect. With the rapid improvement of surfactant production technology, its output continues to grow. According to statistics from the Surfactant Professional Committee of the China Laundry Association, my country’s surfactant output reached 3.885 million tons in 2021, a year-on-year increase of 5.0%. Sufficient supply of surfactants will provide guarantee for the development of my country’s synthetic detergent industry.

According to different uses, synthetic detergents can be divided into clothing detergents, kitchen detergents, personal hygiene cleaners, bathroom cleaners, etc. Driven by rapid economic development, laundry detergents such as laundry powder, laundry liquid, and laundry beads occupy a large space in the synthetic detergent market. In 2021, the market size of my country’s clothing cleaning and care products will exceed 80.0 billion yuan, a year-on-year increase of 5.2%. The growth in demand in application fields will have a positive impact on the development of the synthetic detergent industry.

Competition in my country’s synthetic detergent market is fierce. Driven by technological progress, the competitiveness and influence of domestic brands have been rapidly improved. my country’s well-known synthetic detergent companies include Blue Moon, Willis, Liby, Naisi, Unilever, etc. As a multinational company, Unilever continues to expand in scale and occupies a large share of the household laundry and personal care products market. As a leading local brand of laundry detergent, Blue Moon ranks first in the sales list of major e-commerce platforms all year round.

Industry analysts said that driven by demand in the application field, my country’s synthetic detergent production and research and development technology has continued to make breakthroughs, and the industry has maintained rapid growth. trend. As the severe situation of the COVID-19 epidemic gradually comes under control and my country’s economy begins to pick up, consumers’ purchase of household synthetic detergents will continue to grow, and the market capacity of synthetic detergents will be further expanded.