The development speed of the reflective material industry is slowing down, and the development prospects of micro-prism reflective materials will be better in the future.

Reflective materials are also called retroreflective materials and retroreflective materials. According to technical principles, reflective materials can be divided into microprism type and glass beads.

Glass bead type reflective materials are mainly used to produce reflective films and reflective cloths. At present, the production technology of this product is relatively mature, the product has high stability, strong adaptability, and a wide range of applications. The country has mastered the production technology of glass bead-type reflective materials, and its technical level and product quality have reached international levels, making it competitive in the global market.

Microprism materials are mainly used in the production of high-end reflective films. The production technology of microprism reflective film is more difficult and the product price is higher. It is currently mainly used in the field of highway signs and signage. At present, the production technology of microprism reflectors is mainly occupied by foreign companies, such as 3M of the United States. The domestic production technology has not yet been fully mastered, and there are few companies that can achieve large-scale production.

According to the “Reflective Materials Industry In-depth Market Research and Investment Strategy Suggestions Report 2021-2025” released by the Industrial Research Center, reflective materials Currently it is mainly used in outdoor advertising, kilometer transportation and automobile fields. In 2019, the global reflective material market size was approximately US$4.8 billion, of which China’s market size accounted for 30%. In recent years, the global outdoor advertising volume, automobile production and sales, and new increases in highway mileage have all slowed down. Therefore, the growth rate of the market scale of reflective materials has slowed down. It is estimated that the global reflective materials market size will be approximately US$6.5 billion by 2025.

As far as the domestic reflective material market is concerned, the TOP3 companies are Daoming Optical, Xinghua Reflective and Sudaweige. Daoming Optical is the leading company in the industry, with rich product models and leading market share; Xinghua Reflective mainly focuses on the field of reflective cloth and has relatively advanced technology. Mature, mainly used in the field of security protection. Daoming Optical and Sudavige mainly produce reflective film products, which are used in the fields of vehicles and road safety. Globally, the high-end reflective material market is still occupied by companies such as 3M, Ruifei of the United States, ORAFOL of Germany, Avery Dennison of the United States, and Enshiai of Japan.

Microprism reflective materials are high-end products and are mainly used in high-grade road signs. The current global market size is about more than 9 billion yuan, and my country’s market size is about 3.4 billion yuan. However, the domestic microprism reflective material industry started late and is currently mainly occupied by foreign companies such as 3M. ​​There is considerable room for domestic substitution in the high-end field.

Industry analysts said that reflective materials are mainly used in highway signs, billboards, automobiles and other fields. In recent years, the downstream industry has developed rapidly. Slowly, the growth rate of market demand for reflective materials has slowed down. Benefiting from the development of the new energy automobile industry, reflective materials have good application prospects in the automotive field in the future. In terms of production, there are many domestic reflective material manufacturers, but in the production of microprism reflective materials, the technology is relatively backward, and the market is still occupied by foreign companies.