Online retail has long been the standard for countless consumer products. In the capital goods sector, fast, global response, the ability to check availability and delivery times is also a valuable competitive advantage. However, for complex machine systems with customized equipment, digital sales channels are rare. Especially when it comes to customizing your desired product. With the launch of the world's first online configurator for polyurethane dosing machines, Hennecke is now the first provider of first-class polyurethane processing technology to take a decisive step: customers can configure the required configuration in just a few clicks Machine systems, use augmented reality (AR) to view them in your own workshop and easily request a quote.
Hennecke launches the world's first dosing machine configuration platform under the name #nextgenstore. The name of the innovative B2B configurator says it all: users can quickly and efficiently configure their favorite NEXT GEN machine model (including additional options), save and submit directly to Send an inquiry to a Hennecke sales specialist for a binding quotation. Separate configuration code allows both customers and sales teams to recall the required configuration at any time and is very easy to use. The system automatically saves the progress. Hennecke can therefore do this without time-consuming registration.
Torsten, Director of Marketing and Communications at Hennecke Spiller said: “We have made the conscious decision to provide access to the platform without registration. We want to offer all our customers and partners around the world the opportunity to familiarize themselves in a simple way with our dosing machines and their numerous features and pricing. This also Included are options to use AR on a smartphone or tablet to place the configured system to scale directly in your own production facility."
The launch of the NEXT-GEN series ECOPLUS MK2 configurator is just the first step for Hennecke. In the coming months, the new HIGHLINE MK2 and TOPLINE The MK2 metering machine series will be added to the configurator, thus displaying all standard configurations of Hennecke's metering machine portfolio. The platform is designed to significantly simplify the selection and ordering process while offering customers the opportunity to digitize the entire purchasing process. In addition, Hennecke hopes to add more features to the platform in the future, which will also support interested parties with the help of artificial intelligence (AI) and logically structured queries to configure optimal machine platforms.
Jens, Senior Director Sales, Metrology and Composites at Hennecke Winiarz said: “Internally, we already provide professional sales support globally through our extensive database and the use of artificial intelligence. Our comprehensive MSE sales tools have been in use for some time, ensuring that we can quickly provide advice to customers. Easily identify the right machine with the right mix head and the right high-pressure nozzle. Of course, we will gradually integrate this expertise into our new configuration platform. The MSE tool (Machine Selection Engine) uses component and raw material data to select the machine with all the necessary Machine systems with features and equipment details. This expertise will also be incorporated into the #nextgenstore in the future. Arrive earliest In 2024, it will be possible to quickly and efficiently select the right machine system based solely on the desired end product and its specifications. "
With ECOPLUS With the configuration platform of the MK2 series, Hennecke has taken a big step towards the new era of digitalization in the sales of standardized measuring machines. Hennecke invites customers and partners to join this exciting journey and experience first-hand the added value of the new B2B platform for standardized polyurethane dosing machines.
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